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Kamis, 02 Juli 2009

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Selasa, 05 Agustus 2008

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Jumat, 04 Juli 2008

How To Start An Internet Business – The Sixth Step

Okay, your site is up and published. The question now becomes, “How do I get traffic to the site?” To obtain immediate traffic, you can use a pay-per-click campaign, but the real focus should be on search engine optimization. SEO is a better long-term solution because it produces free traffic, which maximizes profit potential. Linking is a key aspect to achieving top rankings in search engines.

Link Popularity
Link popularity is one of the key factors search engines use in determining where to place sites in search results. Generally, the more links pointing to your site, the more "popular" your site is. The more popular, the higher the site appears in search results.

Obtaining Links
To build links, you can hire a seo firm such as Marketing Titan. If you prefer to have a go at it yourself, always keep in mind you should only trade links with sites that are relevant to the subject of yours. A real estate site should not trade links with a casino site.

The first link building method involves reciprocal link exchanges. Essentially, you agree to post a link on your site if the other party does the same for you. Make sure you check back with the site each month to verify your link is still on their site.

The second way to build links is to submit to directories. Directories are looking to build content by listing relevant sites in categories. Simply search for “directories + your site subject” and start submitting. Read the submission rules closely, as they may want a reciprocal link on your site.

Publishing articles is an excellent alternative to trading links. There are loads of sites looking for article content. Simply search for “your subject article + submit” and a list should appear. When you create the articles, make sure to include a byline with a link to your site. When other sites publish the article, the byline will count as a link to your site. Make absolutely sure that you read each sites article submission guidelines. They often have very specific requirements.

Checking Links
So, how do you determine how many links point to a site? You can type a link qualifier into each major search engine. Following is an example for




Keep in mind the Internet is huge and it will take a few weeks for the search engines to find the links. Also, Google typically will only show links from sites that it considers particularly relevant. Don’t get concerned if Yahoo shows 200 links, but Google only shows 30.

As the number of links grows, your site will start moving up the listings. Your site will typically move up first on MSN, then Yahoo and finally Google. Although the process can be frustratingly slow, it will pay off when free traffic starts to hit the site.

That’s it. Your site is up, running and ready to move up the listings. If you followed each step outlined in these articles, you are way ahead of competitors. Let the good times roll.


How To Start An Internet Business – The Fifth Step

Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank. Yes, we are going to focus on two infamous topics, meta tags and keyword density.

Meta Tags
Meta tags are html code blocks that “tell” a search engine what is on a particular site page. Meta tags are not visible on the pages of your site, but search engine robots focus on them. Three different meta tags should appear on each page of your site.

Meta Title
The meta title essentially acts as the title of the page. When you do a search on Google, the meta title is the first underlined text in each listing. The content of the meta title should include the keywords you want to push with the most important being listed first. Each word should be included no more than 2 times and the total word count should not exceed 13 words.

Meta Description
The meta description tag allows for an expansion of the meta title. Use short sentences to emphasize the who, what, why and where of your business. Make absolute sure that every keyword in your title also appears in your description.
One of the aggravating things about search engines is how they use meta descriptions. Most pick only certain sections of your description. When your link appears in the search results, the description may make little if any sense. Unfortunately, there isn’t much you can do about it.

Meta Keywords
Historically, meta keywords were a very important factor in the ranking process. How times have changed. Google doesn’t even look at them, while MSN and Yahoo give them marginal value. You should still use them, if for no other reason then forcing you to focus on your keyword phrases when creating content.

Keyword Density
Keyword density simply refers to how often keywords appear in a page as a percentage of the total text. A few years back, it was common practice to cram and hide keywords all over a page. You probably remember seeing pages with thousands of keywords listed at the very bottom. This no longer works and is considered spamming by search engines.

Much like the meaning of life, the best keyword density percentage is a hotly debated topic. Theories and opinions ranged from 1.5 to as high as 20 percent. We recently ran a test with a page that only had a keyword phrase on it, thus representing a 100% keyword density. The only search engine that reacted was Yahoo, which listed it at number 1 for 25 days before dropping it. Notwithstanding this test, the simple fact is that nobody really knows the optimal density, except for programmers at the search engines. Rumor has it that the programmers are permanently hidden in secret labs in the Himalayas, so there isn’t much hope of getting any information from them.

Our experience is keyword density really doesn’t matter if you have flowing text on the page. The point of your site is to sell, so write copy that accomplishes that goal. Once you have completed the copy, modify it to make sure the important keywords appear at least once in the first paragraph. Do not force the keywords into sentences; just make sure they appear at least once. We have clients with number 1 rankings on Google, Yahoo and MSN that have keyword densities ranging from .5 to 18.5 percent. Yes, these rankings are on keywords with lots of competition and traffic.

In Closing
In my opinion, meta tags and keyword density are mystified far too much. They are important factors, but the content on your pages is far more so. Be judicious with your content, pursue a targeted linking campaign and the rankings will follow.

How To Start An Internet Business – The Fourth Step

This step of how to start an Internet business involves the layout of your site. When organizing it, two audiences must be considered. Obviously, visitors to the site are the first audience. You must also keep in mind the second audience, search engine robots. Both audiences are extremely important and, fortunately, both want the same thing.

Lean, Mean, Fighting Layout
Your site needs to be clean and quick if you want to be successful. Slow, cluttered sites inevitably fail because visitors and spiders get distracted and leave before taking the action you want. Let’s take a closer look.

The layout of your site should allow visitors to quickly find information and solutions. To achieve this, every page should be no more than two clicks from the home page. Have you ever been on a site where you have to hunt to find a particular page? Poor layouts are aggravating and hurt conversion rates.

Make things as easy as possible by interlinking between the site pages. Every page should have links to primary pages and as many other pages as possible. If you look at Marketing Titan, links to primary pages are listed across the top and bottom of each page. Links to specific services are always listed on the left hand side. You can easily negotiate the pages of the site. It may look like overkill, but make it as easy as possible for your clients to move around.

Search engines use programs called “spiders” to surf the net and index sites. When a spider finds a page, it reads the code from top to bottom and left to right. If the code is clean, the spider will index the page and follow the links to the other pages of the site.
If the code is not clean, spiders stop indexing pages. If pages are not indexed, they do not appear in search engine results. What stops spiders? Following are the most common problems:

1. Frames – Don’t use them.

2. Dynamic Pages – Your pages need to be static. If they are dynamic, the spiders often will not index them because they aren’t sure of the content.

3. Bottlenecks – Make sure each page of your site links to every primary page at a minimum. You do not want a spider to get stuck on a page and miss key pages.

4. Bad URLs – A huge mistake is to put database parameters in the URL. The URL should contain only the domain name and keywords for the page. A good URL reads: A bad URL with parameters would read:

5. Images – Don’t overuse images and don’t put text in images. Images slow down your site, so make them small and optimized. Robots do not read text inside of images, thus text needs to go outside of the images.

Evaluating The Layout
Once the site is designed, TEST IT! Surf the pages and see if you are able to flow through the site. Add internal links wherever possible. Finally, test the load times of your site on a 56k dial-up modem. If the site loads in under 20 seconds, you are headed in the correct direction.
Your site layout is important. Make sure it caters to the needs of the visitors, whether human or spider.

How To Start An Internet Business – The Third Step

If you get nothing else from this series of articles, focus on the fact that content is king when it come to search engine rankings. You simply can’t go wrong with content.

For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the primary pages, explain your service or product and answer questions. Primary pages convert visitors while information pages generate traffic.

Primary Pages
Preparing content for your primary pages must be done carefully. You should have a list of keywords you want to highlight for each page. Using these keywords, content should be written clearly and concisely. Do not sacrifice the flow of your text in an effort to maximize the placement of keywords. While this common mistake can lead to quicker search engine rankings, it can damage your conversion rates and give visitors the wrong impression of your business. Traffic is useless if it can’t be converted to money. Focus on converting the visitor into a customer.

Information Pages
Information pages serve a number of functions. First, they explain and support your primary pages. Second, they build credibility by providing evidence of your extensive knowledge and expertise. Unlike primary pages, information pages can be written with more of an eye to keyword manipulation.

Information pages also form a critical platform for promoting your site. The pages should be written in such a way as to be easily converted into articles. The articles should be submitted to directories for publication with a byline including a link to your site. As the articles are published, the byline will dramatically increase the link count of your site. The higher the number of links to your site, the higher you move in the rankings.

Information Page Topics
If information pages are so important, how do you come up with topics? There are three methods.

The first step is to review your product or service. Pages should be created providing explanations for the most simple to complex elements of whatever you are promoting. Make sure to cover basic items. For a real estate agent site, topics should include 1) how to buy a house, 2) how the process works from beginning to end; 3) how escrow works and so forth. Never assume your prospect understands some element of your product or service. Once these pages are created, the site should be significantly bigger and, thus, more attractive to search engines.

The next step is to review the results of the keyword research for your primary pages. Looking down the list of keywords, focus on keywords with less than 1,000 searches a month. Every one of these keywords is a potential topic. Because there are few monthly searches, competition for rankings under each keyword phrase is probably low. As you site gains links, the various information pages will move up into top rankings. If you have 50 information pages each producing 100 clicks a month, they will produce 5,000 free clicks a month. Assume a conversion rate of 1/100 and you have 50 sales. As more pages are added, the figures will continue to rise.
Finally, forums are an excellent place to find topics. Forums are sites where people gather to discuss issues related to a particular subject. The discussions typically start when someone posts a question. Each question is a potential topic for a page on your site. Make sure to focus on posts with lots of replies, as the number of replies reflects the amount of interest in the topic. To find relevant forums, simply search for “forum + subject” on any search engine.

In Closing
Google, Yahoo and MSN frequently change the algorithms each uses to produce rankings. Such changes can blow holes in search engine optimization strategies. Continually adding relevant content to your site is just about the only method to smoothly ride these fluctuations. After all, content is king.

How To Start An Internet Business – The Second Step

The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it’s time to consider what your site should look like.

What Is The Goal?
In considering the look of your site, you first need to determine what elements are needed to promote your service or product. There are endless books, forums and people with adamant opinions on the subject. Some opine a site should be all about linking, while others opine creating a community through message boards is the key. A third set righteously point out a site should be slick or cool, while a fourth group will argue just the opposite. So, who is right and who is wrong? The answer is…all of them.

When developing a site, the goal is actually very simple. Your site should be useful. That’s it, the big secret. The problem, of course, is “useful” means different things for different sites.
A site that provides a service to businesses, such as consulting, should focus on content and linking. A site that promotes something related to entertainment should have an element of cool and have message boards to discuss rumors, etc. A site that sells products should focus on linking and loading quickly, i.e., a simple, clean design. The point is that each site is unique and there is no universal answer. Whatever the particular direction of your site, simply make sure it is useful to your users.

Site Examples
Let’s use Google as our example. What does Google do? It gives users the ability to search and find relevant information. So, should the home page of Google look “cool”? Should it have a lot of content on how to conduct searches? Should it have forums to create a sense of community? No, the home page would be most useful if it simply let you search without bombarding you with a lot of clutter. Indeed, the Google home page is just that.

What about a product site? Let’s use Nomad Journals – - as our example. The site sells writing journals for outdoor activities such as hiking, travel, rock climbing, etc. The site is simple, clean and loads fairly quickly. Unlike Google, the site immediately needs to convey an outdoor impression to visitors. This is accomplished with three outdoor images, a graphic of a “nomad” and images of the journals. The text is keyword dense, but compact and to the point. The page conveys the nature of the product and the “vibe” of the business.

On the other end of the spectrum, consider an entertainment site such as American Idol – The site is slick, offers polls and has community message boards where fans can post messages about the competition. This is a very good layout for this site, but would be horrible for Google or Nomad Journals.

Don’t Rush
From the above examples, you can see that there is no universally correct design for a site. Before charging off to build a site, spend at few days considering what it should look like and WHY. Visit sites that you use frequently. Why do you keep going back? What annoys you about other sites? How do factors translate to your site?
Once you have the answers, you will be on your way.